Very frustrated is how I feel - if you want to know why, try going to the Telstra web site to look for a mobile internet solution - simply speaking, see how hard it is to find out if Telstra offers a PCMCIA card that can be inserted into a notebook computer that will provide mobile internet connectivity at Broadband speed. Yes, they do - they have both a GPRS and a CDMA 1X offering ... and a "Sierra"? card - now try and work out how much you will pay for this service - what the coverage is, and whether the Telstra product is competitive with my beloved "3" Netconnect card. I reckon if you can navigate the Telstra web site and get all this information together, you deserve to get free Telstra mobile broadband for LIFE!!
Try and look at coverage - instead of providing graphical maps of specific states, cities or towns, you are asked to eneter a street and suburb - I could not get this function of the Telstra web site to work!
I would much prefer to have a Telstra Netconnect card - all my mobile services are Telstra - everyone knows that "Telstra has the best network" - we even know that Telstra has got a chunk of "3" to get access to the "3" 3G network - well, where is it already.
Come on Telstra marketing people - are you all asleep - Just take a look at the "3" web-site - it is so clear, obvious and apparent what "3" offers for mobile broadband, how it works, where it works and how much it costs - "3" make it easy to buy

Another point Telstra marketing/web maintenance people... you still list the Nokia 9210i as an available mobile handset - they have not been available for about a year - but they are still listed on the Telstra web-site! Try buying one from a Telstra shop; they will all tell you that they are not available. Where is the Nokia 9500 on the web-site? - it is NOT! After returning to Melbourne two weeks ago and being greeted by ubiqutous posters at the airport for the new Nokia 9500, it seems that they are still a well hiddne secret at a retail level.
On the same subject, and, bearing in mind that my forthcoming statements are in no way a reflection on the retail outlet or the calibre of people who served me today; I spent almost two hours today in a Melbourne inner suburban Telstra shop - and, despite the best efforts of the retail staff to call the relevant customer service people in Telstra, they were completely unable to obtain (and therefore unable to provide me) clear concise information on how to subscribe to a voice and/or data plan for the new IMATE portable PC. Prima facie, it looked like the voice charges for the IMATE (CDMA) were in excess of 42cents PER 30 SECONDS!!
I could not believe the lack of clear information on this service offering and the density of the Telstra organisation and the inability of Telstra retail staff to obtain simple mission critical information. I wanted to buy an IMATE today (they look great) but I simply could not get sufficient basic information to know how much I would be paying for the service. I have been told that I am the "ultimate consumer" - if I could not get sufficient information to buy a product and service, how will Telstra "sell" to anyone else?
Finally, the Telstra web site just looks stale, moribund and gives a sense of being out-of-date. The effectiveness of a web presence for marketing and product and service promotion is (IMHO) completely dependent on being up to date, fresh, clear, concise and accessible. Take all those words, put them in the negative and that sums up the Telstra web site in relation to mobile broadband and mobile data services.
Take a look at the "3" web site - it is clear, crisp, accessible and up-to-date - the "3" retail outlets in my opinion completely reflect the "look and feel" of their web-site and vice-a-versa - as well as being "in sync" with each other - great marketing "3" , every time I see one of your retail outlets, I just want to go in and buy something.
Telstra - you need vertical product/service marketing specialists to take a completely fresh look at your mobile data area - define your products, services, costs, coverage and then publish that information on your web site in a clear concise compelling fashion. At the same time you will need to run extensive product and service training for your retail outlet staff. My friend Tony and I would happily volunteer to contribute to this marketing and training initiative - I would even provide the necessary consulting to Telstra at no fee and I would instead opt for a 1% share of mobile broadband revenue growth over the next two years; so confident am I that a huge impact could be made with the right marketing approach.
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